Here's how DMVs could better promote vanity plate sales:

• Help LCNS2ROM succeed.  LCNS2ROM, when published, will vastly stimulate vanity plate sales. DMV officials should sign up for our free emails, which will include marketing ideas (click here Join our Email list and complete the form). DMV officials should also encourage motorists who have vanity plates, to register (there's a special VNTYPL8 registration button on the home page, which brings up a form). DMV officials should also share their experiences marketing vanity plates with us, which we will disseminate (email us at info@lcns2rom.com).
  
• Make DMV web sites vanity plate-friendly. DMV web sites should be configured to encourage vehicle owners to order vanity plates. Many DMV web sites (such as Virginia, New York and Illinois) have an interactive feature that lets motorists insert a vanity plate message and immediately learn if the plate is available.
  
• Distribute vanity plate sales brochures at DMV offices. We are now developing a two-sided palm card for DMVs to distribute, which we will license to DMVs (free of charge), and welcome any suggestions for sales pitches to be included on the palm cards (email us at info@lcns2rom.com).
  
• Publicize clever vanity plates. Vanity plate application forms should include a question asking motorists if they want their DMV to publicize their vanity plates, and, if so, requesting a short explanation of the stories that inspired the plates. DMVs could then publicize those plates; they could hold online contests allowing the public to choose the 'Vanity Plate of the Month from nominees selected by DMV officials.
  
• Track vanity plate numbers. Many DMVs do not track their numbers of vanitized vehicles, which is essential to successfully promoting vanity plates.
• Offer vanity plate gift certificates. (Ontario does.)
  
• We think that DMVs that increase their vanity plate revenues should be able to use those funds to supplement employee training and benefits.